Looking for the best Twitter DM automation tool in 2025? We tested every major platform and built our own. Here's an honest comparison to help you choose.
Quick Comparison
Scrapely: B2B agencies & sales teams, $79/mo, AI-powered personalization, excellent deliverability, 15 min setup
Tweet Hunter: Content creators, $49/mo, basic personalization, good deliverability, 30 min setup
Hypefury: Personal brands, $29/mo, limited personalization, average deliverability, 20 min setup
Custom (Puppeteer): Developers, free hosting costs, full control, varies, 40+ hours
Phantom Buster: Data scrapers, $59/mo, very basic, average deliverability, 45 min setup
1. Scrapely (Our Pick for B2B Outreach)
What It Is
Scrapely is purpose-built for B2B sales teams and agencies doing Twitter outbound. We built it because nothing else solved the personalization + deliverability combo.
Key Features
- AI personalization - Each message uniquely customized
- Built-in deliverability optimization - Bypass spam folders
- Multi-account support - Scale across multiple Twitter accounts
- Dedicated proxies - Residential IPs included
- Inbox management - Handle replies in one dashboard
- CRM integrations - Sync with Salesforce, HubSpot
- Compliance safeguards - Auto rate-limiting, warm-up
Pricing
- DIY: $79/mo for 1 account (450 DMs/day)
- Scale: $67/account for 3-4 accounts
- Enterprise: $49/account for 10+ accounts
Pros
- ✅ Highest deliverability (89% vs 72-80% for competitors)
- ✅ True AI personalization (not just {{firstName}})
- ✅ Built specifically for B2B outreach
- ✅ Excellent support (founders respond within hours)
- ✅ White-glove onboarding
Cons
- ❌ Higher price point than content-focused tools
- ❌ Overkill if you just want to schedule posts
- ❌ No free trial (but 7-day money-back guarantee)
Best For
B2B SaaS companies, growth agencies, sales teams doing outbound, anyone booking sales calls from Twitter.
Real Results
Average reply rate: 8.7%, average calls booked: 15-20/month per account, cost per call: $31 vs $127 for cold email.
Verdict: If you're serious about Twitter outbound for B2B, Scrapely is the best option. Nothing else combines personalization + deliverability at this level.
2. Tweet Hunter
What It Is
All-in-one Twitter growth tool with DM automation as one feature among many including scheduling, analytics, content inspiration.
Pros
- ✅ Great for content creators
- ✅ Includes content tools beyond just DMs
- ✅ Clean, user-friendly interface
- ✅ Good for personal brand building
Cons
- ❌ DM personalization is basic (just name/handle)
- ❌ Not built specifically for outbound sales
- ❌ No CRM integrations
- ❌ Lower deliverability than specialized tools
Verdict: Good if you need content tools + basic DM automation. Not ideal for serious B2B outreach.
3. Hypefury
What It Is
Social media scheduling tool with light DM automation. Focus is on posting and engagement, not outbound.
Pros
- ✅ Affordable entry point
- ✅ Good scheduling features
- ✅ Simple to use
- ✅ Includes Instagram
Cons
- ❌ Very limited DM personalization
- ❌ No deliverability optimizations
- ❌ Not designed for outreach
- ❌ Basic targeting capabilities
Verdict: Go with Hypefury if you need scheduling first, DMs second. Skip if DM outreach is your main goal.
4. Custom Solution (Puppeteer/Playwright)
What It Is
Build your own automation with browser automation libraries. Maximum control and customization.
Costs
- Development time: 40-80 hours ($0 DIY, $4,000-8,000 hired)
- Hosting: $20-50/mo
- Proxies: $50-200/mo
- Maintenance: 2-5 hours/month
Pros
- ✅ Maximum flexibility
- ✅ No ongoing platform fees
- ✅ Full data ownership
- ✅ Can integrate with anything
Cons
- ❌ Requires coding knowledge
- ❌ High upfront time investment
- ❌ Fragile (Twitter UI changes break it)
- ❌ You're responsible for compliance
- ❌ No support when things break
- ❌ Ongoing maintenance burden
Verdict: Only worth it if you have engineering time and unique needs. For most people, the time investment isn't justified.
5. Phantom Buster
What It Is
General-purpose automation platform for scraping and basic outreach across multiple platforms.
Pros
- ✅ Works across multiple platforms
- ✅ Good for data collection
- ✅ Flexible workflows
- ✅ Pre-built "phantoms" (automation templates)
Cons
- ❌ Clunky for DM-specific use cases
- ❌ No personalization engine
- ❌ Steeper learning curve
- ❌ Often gets rate-limited
- ❌ Poor deliverability for DMs
Verdict: Better for data collection than actual outreach. Skip if DM automation is your primary goal.
Feature-by-Feature Comparison
Personalization Winner: Scrapely
Scrapely: AI-powered referencing tweets/bio/website, Custom: Fully customizable, Tweet Hunter: Basic name/handle, Hypefury: Very limited, Phantom Buster: Almost none.
Deliverability Winner: Scrapely
Scrapely: 89% delivery rate, Custom: 80-85%, Tweet Hunter: 75-80%, Hypefury: 70-75%, Phantom Buster: 65-75%.
Ease of Use Winner: Hypefury
Hypefury: 5/5, Scrapely: 4.5/5, Tweet Hunter: 4/5, Phantom Buster: 3/5, Custom: 1/5.
How to Choose
Choose Scrapely if:
- ✅ You're doing B2B outbound sales
- ✅ You want to book qualified calls from Twitter
- ✅ Personalization and deliverability matter
- ✅ You're willing to invest in quality
Choose Tweet Hunter if:
- ✅ You're a content creator
- ✅ You want all-in-one content + automation
- ✅ Your DM needs are light
Choose Hypefury if:
- ✅ Budget is primary concern
- ✅ You mainly want scheduling
- ✅ DM automation is nice-to-have
Our Recommendation
For B2B sales and outreach, Scrapely is the clear winner. Nothing else delivers the combination of true personalization, high deliverability, purpose-built for sales use cases, and support when you need it.
For content creators and personal brands, Tweet Hunter offers better value with its content tools.
For developers with time, building custom can work but rarely justifies the time investment unless you have very unique needs.
Summary
Most people reading this guide are trying to generate business results from Twitter. For that use case, Scrapely is purpose-built and tested. The "best" tool depends on your goal: book sales calls = Scrapely, grow audience = Tweet Hunter, schedule posts = Hypefury, data scraping = Phantom Buster, maximum customization = build custom.